HUMMER
Hummer is founded 27 years old, on 22 January 1992.
Parent Organization:
The Parent Organization of Hummer is General Motors.
Defunct:
Hummer was defunct 9 years ago, on 24 May 2010.
Headquarters:
The headquarters of Hummer is in Detroit, Michigan Of the U.S.
Parent Company:
The Parent Company of Hummer is AM General.
Discontinuity of Hummer Production:
On June 1, 2009, the company revealed that the Hummer brand would be discontinued. However, the following day GM announced that instead, it had reached a deal to sell the brand to an undisclosed buyer.
Logo:
The Hummer logo is as simple as other car logos. It is represented by “H” and usually with a black background and white font or vice versa.
Price of Hummer:
Hummer is preparing to launch its next model, the midsize H3, with a price of $29,500.
Smallest Hummer:
The smallest model of the Hummer lineup, it was offered as a 5-door SUV or a 4-door pickup truck known as the H3T.
Largest Hummer:
The largest H1 and H2 models, the H3 was not developed by AM General.
History:
On this day in 1983, Pentagon awards a production contract worth more than $1 billion to AM General Corporation to develop 55,000 High Mobility Multipurpose Wheeled Vehicles (HMMWV). Nicknamed the Humvee and designed to transport troops and cargo, the wide, rugged vehicles entered the spotlight when they were used by the American military during the 1989 invasion of Panama.
In 1992, a civilian version of the Humvee, known as the Hummer, went on sale. The hulking, attention-grabbing road warrior tipped the scales at some 10,000 pounds and got less than 10 miles per gallon. It was an early hit with Hollywood celebrities such as Arnold Schwarzenegger, who went on to own a fleet of Hummers. In December 1999, when the economy was strong and gas prices were relatively low, General Motors purchased the rights from AM General to market and distribute the Hummer. In 2002, the Hummer H2, a smaller-less expensive version of the original model, debuted.
The Hummer became a symbol of America’s super-sized lifestyle; however, the gas-guzzling vehicle was also a target of heavy criticism from environmentalists. In 2005, the Hummer H3, an even smaller more fuel-efficient vehicle, was released. The following year, GM ended production of the original Hummer, due to low sales. In 2008, as Americans faced a growing economic crisis and rising gas prices, along with increasing environmental concerns, Hummer sales shrunk by more than 50 percent. In December 2008, GM, which was hard hit by the global recession and slumping auto sales, received a multi-billion-dollar federal bailout loan to stay afloat. On June 1, 2009, the auto giant, which until 2008 had been the world’s top-selling maker of cars and trucks, filed for Chapter 11 bankruptcy protection. The following day, GM announced that as part of its reorganization plans it would sell the Hummer brand to a Chinese machinery company.
